April 15, 2021

PR Basics & Good Practices

Cyber Valley Entrepreneurship Series

April 15, 2021

Effective communication and PR are decisive success factors for any business, and start-ups are no exception. Especially for young start-ups with limited resources, formulating the right strategy and applying the tools required to maximize visibility and have the greatest possible impact can be daunting.

With the support of communications experts from Cyber Valley and its Start-Up Network, the next edition of the Entrepreneurship Series will thus focus on PR Basics and Good Practices for tech start-ups. Seasoned communicators will offer insights on working with external service providers, cooperating with the press, and the special communication needs of tech companies. Their presentations will be followed by a Q&A session.


  • Lennart Schmid (Communications Manager, Cyber Valley) – Communication Basics for Tech-Start-ups & working together with external service provider
  • Linda Behringer (Communications Manager, Cyber Valley) – Working together with Press and Media
  • Simone Betz (Marketing Manager, Computomics GmbH) – Tech-Start-up communication insights


Please join us on Thursday, April 15, from 2 p.m. to 3:30 p.m. for a workshop on “PR Basics & Good Practices”.  During the workshop we will use breakout rooms with a new feature, so please update your Zoom to the latest version.



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